Maddie Peters
Artist Development & Event Production | Industry Partnerships | Creative Strategy
I build things from the ground up: an independent artist collective, a sold-out concert from a cold pitch, a venture pitch presented to music-industry CEOs. Scroll down to see the work.
About
I'm a Brooklyn-based music and event production professional with a B.F.A. in Music Technology, Entrepreneurship & Production from Long Island University Brooklyn. My work sits at the intersection of creative direction and hands-on execution: I aim to excell side by side with innovative ideas, and build infrastructures to make them real.
I founded maddispatch, an independent artist collective, where I negotiate agreements, manage budgets, and lead brand and digital strategy for the artists I work with. In 2026, I produced oddhorse’s Rodeo, a concert I brought from a cold pitch to a sold-out room in three weeks, handling everything from venue negotiation to stage production to the promotional campaign myself. Before that, I led the full professional launch of another artist, Lily of the Sea, building her brand identity and touring infrastructure from the ground up.
I'm also drawn to the strategic side of the creative industries. As lead for a venture pitch project, Linecheck, I worked with my team at the Roc Nation School to develop our concepts into a live presentation for a panel of executives including the CEOs of Sweetwater, Yamaha, and Roc Nation. Whatever the project, I move comfortably between creative work and the operational backbone that makes it sustainable.
Based in Brooklyn, open to opportunities across artist development, event and brand partnerships, and production.
Projects & Repertoire
Projects & Repertoire
Featured Projects
oddhorse Rodeo: Inaugural Show Promoter &Producer | ErF Space, NYC | 2026
oddhorse Rodeo is a new concert series conceived by NYC-based indie artist oddhorse- a bold creative vision for a recurring night that didn't exist yet anywhere but in the idea. I came on to produce the first show, which meant taking that vision and building the real-world infrastructure to make it happen- a venue, a budget, a crew, an audience, all on a tight timeline. The result: 120 guests in 3 weeks off organic social.
I brought the concept to ErF Space, an independent venue in Bushwick, and built a new partnership with them from the first conversation. I negotiated the settlement terms, landing on a 70/30 net revenue split, and from there I owned every piece of turning the vision into a real night:
Venue & production: Pre-show walkthroughs, day-of safety inspections, and full technical production- stage building, sound system setup and breakdown, lighting setup and breakdown- plus space design for guest flow and capacity.
Staffing: Sourced and hired the on-site team, including sound engineers, door staff, transportation, and performers.
Promotion: Designed and ran the entire social media campaign myself, from first announcement through the week of the show.
Themed F&B: Enhanced the show’s worldbuilding in tandem with oddhorse’s artist branding, organizing and promoting specialty food and beverage selections for the night.
Ticketing & payout: Ran ticketing through Partiful, and closed out the night with the venue and artists on final revenue reconciliation and payout.
Lily of the Sea: Artist Launch & Regional Tour Artist Development Lead | 2024–2025
Lily of the Sea and I worked together to take her artistry to a stage it hadn't reached yet. I focused on constructing a full brand identity, her first album release show, and a real touring history, built grassroots alongside her. My role as Artist Development Lead was to bring infrastructure to her vision so that audiences well beyond her existing circle could experience it.
Brand & creative direction, live performance development, an 11-stop regional tour across the Southeast and Northeast, and EPK/promotional materials for venue and industry outreach. Conducted and produced an artist interview episode on my analog integration project, “The Dispatch Show”, for pre-tour promo & online presence. Managed social networking to secure openers in each city, established the tour budget, recorded contacts and captured content along the way for her continued growth.
On the side, I burned & distributed CD copies of her inaugural album for merch sales during shows, per her DIY artist ethos.
The result: 11 tour stops across two regions · An extended network of artist openers across the East Coast that complimented her trajectory · Full band, production team, brand identity, and touring history built out over the partnership.
Linecheck: Venture Pitch Deck & Presentation Project Lead, Brand Design & Strategy | Music Entrepreneurship Capstone | 2025
Linecheck was created as a synergized reimagining of the concert merch line- cutting wait times through real-time inventory and a streamlined checkout built for both fans and venues. As project lead, I built the full brand identity and pitch deck from the ground up, designed the UI concepts for both the fan and vendor experience, conducted original consumer research surveying 100+ concertgoers, and gathered the industry data behind our market sizing and competitive analysis. I presented the pitch to a panel of industry executives, including the CEOs of Sweetwater, Yamaha, and Roc Nation, at a Roc Nation School of Music, Sports & Entertainment conference.
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